Siella Montréal | Notre Histoire



Montreal is renowned for its highly qualified expertise, at the forefront of fashion. A fashion hub that stands out for the innovation, inventiveness, design and know-how of its talented people. Montreal is wildly considered the fashion capital of Canada - and for good reason; its positioning is strategic to establish great collaborations between Paris, New York and the rest of the world.

Montreal is a unique gem in America. With its strong European influences, like the romanticism of Paris, the avant-garde of London, the elegance of Milan; combined with the unapologetic audacity of New York and Los Angeles, making it the perfect place to design the exceptional Siella Montreal brand.



Siella Montreal is inspired by the natural beauty of women. We are seduced by the Montreal women because they are FIERCE, SMART, OUTGOING, CONFIDENT, UNIQUE, DEVOTED, TRUSTWORTHY, SELF-ASSURED, CARING, PLAYFUL, CURIOUS, ACTIVE and FEMININE. Which gives the Siella Montreal women the "Je ne sais quoi" that makes them so enigmatic and sexy!



We are proud to design and create a complete range of underwear that accentuates the natural curves of women and fits perfectly into their modern and urban lifestyle. We want every woman to feel amazing in their own skin, from 9 - 5, to the pleasures of nightlife and not forgetting her essential need to be active. Our desire is to offer innovative design with the highest level of quality and comfort to discreetly accompany her in all of her movements.

… with the impression of a gentle “caresse”.




Siella Montreal is first and foremost supported the expert team of Château Bodywear. A team as dynamic as it was on the first days, with more than 75 years of innovation, know-how and product development.

Over the last seven decades, we continued to grow and innovate with the help of our clients; which means we have acquired a solid expertise in creating, developing and producing high-quality bras and underwear. Our strong and industry-savvy leadership team, our excellence in sourcing the best components, assembling and coordinating the resources needed to manufacture the finest products, has allowed us to lead the industry and most importantly to satisfy the ever-changing needs of our modern woman.

Château Bodywear Inc, is a partner of choice and leading supplier in the world market, with experience gained through exclusive manufacturing and distribution rights over the years for many American & European premium brands as well as for many North American retailer’s private labels.