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Inspired by the modern man

The self-assured Watson’s man is confident, smart and fearless.

From briefs to boxers and trunks, Watson’s offers styles for every type of activities. We understand that the modern man’s needs are more complex.

We offer performance underwear that are ideal for the gym and team sports, as well as everyday wear. Supporting what’s important when moving while always keeping you cool.

Our Promise

Watson's is determined to offer ultimate comfort, quality and durability in everyday essentials.


Always on the forefront of trends, we feature new designs, trendy colours, patterns and everyday essentials.

Our Goal

Our goal is to uplift and inspire confidence in men through creating comfortable, modern and supportive products.

Our Heritage

Proudly founded in 1863, the Watson’s brand has built a solid reputation based on innovation, know-how and product expertise; producing quality, comfort and high value underwear.

Today, more than 155 years later, we continue to grow and innovate with the help of our clients and partners; which translates into solid expertise in the creation, development and production of high-quality men’s underwear. Our strong and industry-savvy leadership team, our excellence in sourcing the best components, assembling and coordinating the resources needed to manufacture the finest products, has allowed us to lead the industry and most importantly to satisfy the ever-evolving needs of our clients.

In 1982, Château Bodywear acquired the Watson’s brand and over the years, has successfully developed the brand into a dynamic and contemporary Men’s underwear line. Château Bodywear Inc, is a strategic partner of choice and leading supplier in the world market, with experience gained through exclusive manufacturing and distribution rights over the years for many American & European premium brands and for many North American retailer’s private labels.