Vision | Mission

Watsons men boxer trunk underwear loungewear   
 
Our dedicated development team works very hard in our own innovation center to create and source the best materials in the industry. We’re dedicated to finding and using the finest fabrics, whether that’s the highest quality of cotton, the softest modal or the most innovative stretch components. As a manufacturer, we can launch innovative product and maintain a range of prices that makes us extremely competitive.
  
We are proud to design and create a complete range of underwear, loungewear and base layer for the every day men and women, that fits perfectly into their modern and urban lifestyle. We want every man and woman to feel amazing in their own skin, from 9 - 5, to the pleasures of nightlife and not forgetting the essential need to stay active. 
  
  Siella Montréal women intimates underwear loungewear sleepwear 
Our vision is to bring the best product to the world market and have our brands recognized as a leader in the premium underwear category. Our desire is to offer innovative design with the highest level of quality and comfort to discretely accompany the men and women in all of their movements.
 
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